L’OCCITANE Australia Helps FNPW Plant One Million Trees

In line with National Tree Day on Sunday, 2 August, the Foundation for National Parks & Wildlife (FNPW) is proud to partner with iconic French beauty brand, L’OCCITANE Australia on its mission to plant one million trees over the next five years.

Funded by the L’OCCITANE Ecosystem Restoration Fund, created in early 2020 by the L’OCCITANE Group to support ecosystems that are severely affected by natural disasters, $228,000* will be donated to FNPW as part of an initial two-year commitment. These funds will be dedicated to planting seedlings in Bushfire Recovery Nurseries in affected areas around Australia.

FNPW, along with global reforestation nonprofit, One Tree Planted, initially announced the project to plant one million trees in Bushfire Recovery Nurseries around Australia on World Earth Day in April 2020. Trees from the Bushfire Recovery Nurseries will be integral in re-building wildlife habitats and will be planted in national parks across Australia, as well as other public and private lands affected by bushfires.


Alpine Ash in Kosciuszko National Park

The Partnership:

Pierre-Emmanuel Joffre, Managing Director, L’OCCITANE Australia, said: “Having first arrived in Australia just six months before the bushfires, I was saddened by the devastation they caused to the landscapes, wildlife and communities around the country. As a brand originated from nature and the use of botanical ingredients, it has long been a commitment of ours to respect and support biodiversity and so we are thrilled to be able to support the Foundation for National Parks & Wildlife in its mission of planting one million trees around Australia.”

Ian Darbyshire, Chief Executive Officer, Foundation for National Parks & Wildlife said: “It’s thanks to partners such as L’OCCITANE Australia that we can respond quickly to the healing of our land post bushfires. Planting one million trees in Bushfire Recovery Nurseries around Australia will be an important step in our regeneration and we appreciate the support of the wider community to help restore and protect the future of Australia.”

How You Can Get Involved on National Tree Day:

Since 2015, FNPW has worked on its initiative “Plant a Tree For Me’ in response to the progressively degrading environment. The initiative is a practical and effective way Australians can invest in conservation by donating to help grow native trees, increase biodiversity and provide vital habitat.

A donation of just $10 will plant and maintain one tree. You can donate to this initiative here.

* This amount is based on current exchange rates of a set €75,000 per annum donation over the two-year commitment from the L’OCCITANE group. The $AUD amount is subject to variance based on the exchange rate at the time of donation.


Plant a Tree for Me Initiative

Thank you for your support this National Tree Day!

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